Nature's Network - Parks of Calgary

FOR BUSINESSES THAT WANT EFFORTLESS GROWTH...

Tap Into An Active Local Community To Accelerate Your Marketing, Awareness & Sales

Connecting You To 20,000+ Calgarians Year-Round

“If Only More People Knew About My Business…”

Whether you run a physical or an online business, marketing has changed dramatically since the pandemic (let alone the past 10-20 years)…

…with most customer interactions now occurring online — this is where they learn about your brand, research it, engage with it, talk about it, ask questions, even purchase from you or provide feedback…

So having a strong, consistent online presence has become non-negotiable for local businesses that want to grow and stay relevant.

Yet, it’s become increasingly difficult to stand out online (or sometimes show up AT ALL)… and even harder to get results, like engagement, followers, sign-ups and sales.

Especially when you’re battling changing algorithms, forced to learn new tech, tackling your never-ending to-do list, and competing alongside companies with 6-figure budgets or 10-person marketing teams…

Time and time again, we meet passionate people offering locally-made products, outdoor services or unique experiences, but aren’t getting the online attention they deserve.

Some days it feels like you’re chasing your tail, jumping on fleeting trends that result in little-to-no engagement, in an attempt to reach more Calgarians…

Trying to reinvent the wheel is exhausting, so what if there was a way to get more eyeballs on your campaigns without doing the work yourself?

Boost Your Engagement By Leveraging An Existing Audience

Because here’s where a lot of business owners get stuck…

— they rely on their own audience, offering the same thing, to the same people, expecting a different result (which will only fatigue your buyers if your audience isn’t growing).

— or they wonder why customers aren’t buying after 1 promotion (when statistically, it takes 7 brand interactions BEFORE someone buys from you).

Which means if you truly want to build a strong online presence, create new customers and fuel longterm business growth…

You need to consistently share your offer with new and existing customers in unique ways, again and again, to help them walk through your (physical or digital) door.

And the easiest way to do this is by collaborating with like-minded brands who already have an engaged, growing audience.

But not just any “big brand,” because a large audience without engagement is just vanity metrics.

It’s not so much about HOW many people you’re reaching, but WHO. Because you’ve probably heard the saying.. “If you’re talking to everyone, you’re talking to no one.”

So by accessing a hyper-local community that’s similar to your target audience, you can piggyback off their brand to get your business in front of the right people. So they hear about your business again and again from a brand they already know and trust (referrals are powerful).

And lucky for you, this community already exists…

We’ve been consciously building and actively growing it since 2019.

Hey, We're Kelsey + Alex!

The lead adventurers, digital marketers, and born-and-raised Albertans behind Parks Of Calgary who’ve been exploring this province since the ’90s.

Kelsey has been helping businesses around the world tell their story, reach more people, and make a bigger impact as an experienced copywriter + digital marketer since 2017.

Since launching Parks Of Calgary in 2019, we now encourage over 20,000+ Calgarians to get out of the house and into the outdoors by promoting the people, parks, places and partners that make our city unique across multiple marketing channels.

Our passionate community grows daily, actively seeking fun, local recommendations. So we connect them with experiences, products, services and events that we love through authentic marketing and multi-channel organic strategies — that’s where you come in!

Join Nature’s Network

An annual collaborative partnership that connects local businesses — who want to stand out or show up online — with a growing, engaged Calgary community to accelerate your marketing, brand awareness and ultimately sales through authentic marketing and organic, multi-channel strategies.

And the best part? Our customized Plans allow you to choose your level of support, which provide…

Consistent online exposure through year-round promotions reaching a hyper-local Calgary audience that is eager to explore, shop local and connect with our community.
Location pin on the Adventure Atlas, an interactive map that Calgarians use to research, plan and go on #parksofcalgaryadventuredates, including parks, attractions and local businesses.
Custom business listing on Partner Plaza with detailed info, links, photos AND a personal review from us on a local business hub to boost your visibility and authority.
Direct mentions + backlinks to your online platforms on our website, social media channels and email list that we’re actively updating, posting on and promoting.
Referrals + recommendations to our trusted community to increase your brand recognition, awareness + authority.
Exponentially more eyeballs on your content, as we actively grow our social media channels, website visitors and email list.

All executed by an experienced, local team, so you can regain your time and focus on what really matters — growing your business.

“…big boost in Instagram engagement (over 100 followers in 4 days!). THIS is the type of local business collaboration we’re all about…

Working with Kelsey and her team has been incredible! They are so helpful and timely, I can’t believe we went from chatting on Instagram about what we do, to posting a full-blown giveaway the next day! The whole process was a total breeze for us, and we were overjoyed to see a big boost in engagement on Instagram (over 100 followers in just 4 days!). THIS is the type of local business collaboration we’re all about, and want to continue to be a part of. While we typically serve visitors to Calgary/Alberta, we’re keen to reach more local Calgarians and help them enjoy or learn something new about a place they might’ve lived their whole lives. We’re SO grateful to have crossed paths with Parks Of Calgary, and we look forward to more future collaborations.”

Cassie & Bryce

Co-Founders of Big Nature Adventures

“Our partnership with Parks of Calgary has been invaluable to our business, and we truly appreciate the collaborative relationship we have built.

Since partnering with Parks of Calgary, our local business in a quiet northwest community has experienced a significant increase in online and foot traffic. Just their in-person visit resulted in nearly 100 direct clicks to our establishment, contributing to a noticeable boost in customer engagement. They’ve truly increased visibility for our business and signature Bullet foods + beverages using all their online platforms and channels.

Kelsey’s dedication to innovation and communication with us as partners has been exceptional. Her proactive approach in exploring new marketing strategies and keeping us informed about upcoming initiatives has been instrumental in our continued growth. The personalized touch she brings to our marketing efforts truly showcases the community she and her team are cultivating. Under Kelsey’s leadership, our partnership with Parks of Calgary has been invaluable to our business, and we truly appreciate the collaborative relationship we have built.”

Natalie Reid

Owner of The Bullet Coffee House

After Joining Nature’s Network, Our Partners Experience…

More DMs, clicks, inquiries + conversations from interested Calgarians, as we promote your business + generate local buzz.

Positive brand association by being featured alongside Parks Of Calgary — a brand our community already knows + trusts — as well as incredible local businesses we’ve vetted ourselves.

Boosted followers, website traffic and even sales from repeat online exposure and increased brand awareness gained over time.

Reach new customers consistently, so you can revive radio silent lists and audiences who aren’t responding to your offer.

Build your business alongside like-minded Calgary entrepreneurs who also value community, collaboration, curiosity + wellness.

Customize Your Local Business Promotions

Limited-Time Early Bird Pricing Until October 18.

Seedling Plan

For brand recognition.

$300

$0

($0/month until April 2025)

6-Month Plan

SAVE $150

Business listing on Partner Plaza, including your logo, website and social media.
Location pin on Adventure Atlas for increased visibility (*physical locations only).
Consistent website traffic using content marketing & targeting software.
Positive name association featured alongside vetted Calgary businesses.
Free marketing materials to announce this new partnership + boost your credibility.

Sapling Plan

For brand awareness.

$1,997

$1,497

($125/month, billed annually)

12-Month Plan

SAVE $500

12 mentions/year to promote your business consistently across 4 marketing channels.
In-person visit from Parks Of Calgary to experience & showcase your biz first-hand.
Receive a personal review from us on Partner Plaza + your Google listing.
Get recommended in popular custom resources, downloaded by hundreds.
Collaborate on Instagram posts with our 18K audience to boost your engagement.
Be included on new channels, like Instagram Broadcast + monthly round-up email.
Opportunity to sponsor member events and reach more local Calgarians.
Discount code for our members (starting December 2024).

Spruce Plan

For brand growth.

$2,997

$2,247

($187/month, billed annually)

12-Month Plan

SAVE $750

6 organic ad placements in emails + blogs to spotlight your business.
Up to 3 DM funnel promotions (ManyChat) to guarantee link clicks.
Your logo featured on our homepage alongside trusted local businesses.
Your business easily found on the Partner Plaza "Featured" page.
Priority to sponsor member events and reach more local Calgarians.
Market directly to our members (starting December 2024)

Terms & Conditions

Need a payment plan? Have a seasonal business? Email us for custom plans + rates.

“We got the word out to SO many more people! I appreciated Kelsey’s enthusiasm, strategic ideas and marketing experience.

We had an upcoming market and we wanted to promote it to as many local Calgarians as possible. Working with Kelsey, we got the word out to so many more people than if I had promoted this event alone, which was great! We share a lot of the same values with Parks of Calgary, like local, fun and accessible, so the audience was a good fit. I appreciated Kelsey’s enthusiasm, strategic ideas, and years of marketing experience throughout the collaboration.”

Jillian Logee

Owner of Found YYC

“We got more views and engagement, which was great for our brand awareness!

We don’t have a huge social media presence, so we were looking for more online exposure. By partnering with Parks of Calgary, we got more views and engagement, which was great for our brand awareness. Kelsey was lovely to work with, and her storytelling was great. I loved that she immediately followed up with the results of our collaboration.

Roxanne Houle

Banff Tea Co Assistant Manager &
Social Media Manager

Your Campaigns Deserve More Than Crickets...

Creating and sharing content requires hours of attention each month (which is even more frustrating when you’re left wondering if your audience even saw it…).

You know how crucial marketing is for your business, but hiring a (or another) full-time marketing person can cost well into the 5-6-figures (and most freelance copywriters like Kelsey charge at least $1,000/month).

You want your business to get the attention it deserves, but Facebook ads can be wildly confusing + expensive, not to mention some large media companies charge thousands for promotions — often for just one slot.

So rather than…

Spending hours + hours posting and praying the right people are looking at the right time…
Or putting (tens of) thousands of dollars into one-off advertising and battling finicky algorithms…
Or listing your business on yet another free directory that’s SO outdated and no one ever sees…

Nature’s Network is a unique, cost-effective approach to bring MORE people into your world, consistently telling them about your business, without doing the work yourself.

This collaborative partnership is NOT a marketing replacement, but an online amplifier.

Because you’re already marketing your business online, so why not multiply your efforts and help more people see it?!

And here’s the best part…

These Promotional Plans Are Based On REAL Data

The tricky thing about marketing is, you can’t guarantee results (and you should be wary of anyone who claims they can).

Because no one can control how viewers respond to or interact with content. So we’ll never make you a promise we can’t keep, like $X in sales or X more followers.

What we CAN do is strategically present ideas and then see how they perform, so we can adapt, improve or repeat them for next time. Because marketing is always changing + evolving, which means it’s all about testing.

We soft-launched Nature’s Network in January 2024, to see what worked (+ what didn’t). So we could upgrade our Plans to help your business get even BETTER results (which we’ll continue to do). That’s why we’re currently offering a 25% off Early Bird rate so we can test this next iteration.

When you join us in Nature’s Network, here’s what we can guarantee:

1) You’ll get more local eyeballs on your business (so more + more people learn about you + what you do)

2) Parks Of Calgary will continue to show up consistently, authentically and often online — for our community, and for you, our Partner.

Because continuously creating new content across multiple marketing channels has proven to be our most effective approach for organic growth = consistent effort over time.

We’re offering all of our insights, research, effort and strategies for less than $200 bucks a month…

We should definitely be charging more for this level of service… but we believe local businesses are the heart and soul of any strong community.

And we want to connect you with like-minded Calgarians so everyone wins.

By Joining Nature’s Network Today, You'll Also Get…

A Complimentary 1:1 Strategy Call With Kelsey

Join Nature’s Network as a Sapling or Spruce Partner, and receive a complimentary 45-minute 1:1 Strategy Call to plan your promotions, discuss your business and strategize how we can best support you.

*Not available to Seedling Partners.

Value: $150

Bonus Promotion Until The End Of This Month

That’s right — Your official promotions will start on the 1st of the following month, but we’ll get you up on our website as soon as you join! The sooner you sign up, the sooner more people can learn about your business.

Value: $25

But Here’s The Thing…

We’re currently only accepting 50 local businesses into Nature’s Network.

Why? Because our approach to marketing is personal, and we want to make sure your business gets the time, attention + support it deserves.

So to maintain our high-quality standard, we’re capping the Plans. Once we’re full, we’re full.

The price will go up as our channels grow, and we likely won’t reopen until Spring 2025.

So this is your chance to get in at the ground floor, and save some $$$ with our Early Bird promotional rate until October 18.

“After working with Parks of Calgary, we got more booking inquiries and 76 new followers.

We were struggling to promote our business, as we want guests to book directly with us, not find us on a third-party booking platform. Kelsey was great to work with — she was always quick to answer, flexible during the process, and gave direct advice and instructions.

After working with Parks of Calgary, we received more booking inquiries on OUR website, as well as 76 new followers during the campaign period combined with our own marketing efforts.”

Lee O’Donnell

Banff Boutique Inn Owner & Innkeeper

What Happens After You Join Nature's Network

Once you decide which Plan is right for you, click the “Join Now” button, and you’ll be brought to a secure payment page.

After you complete your purchase, you will receive 2 emails:

1) Your receipt, and

2) Everything you need to get started.

Your promotions will officially kick off on the 1st of the month after purchase, so we’ll be in touch beforehand to get you all set up!

Get Your Business The Local Attention It Deserves

Partner With Us To Get Featured In Front Of 20,000+ Calgarians — Starting today.

FAQs

How long does my Early Bird rate last?

Since we’re constantly upgrading and iterating this collaborative partnership, your rate is locked in for 6 months (Seedling) or 12 months (Sapling + Spruce). Since Nature’s Network relies on us to maintain a growing, engaged audience, pricing and Plans may change year over year. Therefore, we will be in touch with you before your Plan is up to share updated pricing + deliverables.

Is this a recurring subscription model?

No, Nature’s Network is a one-time payment that provides you with 1 year of promotions from your start date. We will reach out to you at the end of your Plan with options to continue.

My business doesn’t fit in the current Partner Plaza categories. Will you add more?

Yes! We will adapt and expand our business categories as new, aligned partners join our community. We plan to add categories like Pets, Travel and more in the future, so we can best serve our audience and our Partners.

Can I edit my Partner Plaza listing?

Yes you can, but this listing is intended to be evergreen, meaning you probably won’t need to! In case you update your website URL, or pivot your offers, we can accommodate up to 1 change every 6 months.

When do my promotions start?

Your annual Plan technically starts on the 1st of the month following your purchase, so you will start seeing promotions then. But as an added bonus, we’re offering you bonus promotion on our Partner Plaza and Adventure Atlas for the remainder of the month you sign up in. So the sooner you join us, the better!

When can I expect to see results?

At Parks of Calgary, we practice organic, relationship-based marketing. This means we focus on creating connections, instilling trust and providing value to our audience. After you sign up, we will plan your promotions for the year to encourage a steady stream of new customers spread out over time, not a single spike. Through this approach, we aim to increase your brand awareness, recognition, online exposure, word of mouth advertising, you name it. Just like your business, we’re in this for the long haul.

If something comes up, can I get a refund?

We don’t offer refunds for a few reasons. When you join Nature’s Network, we instantly start planning your promotions for the entire year. This means that a lot of the work is done upfront. Also, marketing takes time. Our organic approach is focused on slow and steady growth, not one spike and it’s over. Therefore, partnering with us for the year allows enough time for us to introduce your brand to our audience.